Build word-of-mouth ahead of Black Week
Report · September 2026

What Nordic Shopify stores run

We looked at the apps and tools on 66,503 Shopify stores in Sweden, Denmark, Norway and Finland. Here is how many use each kind of app, and which vendors lead in each country.

66,503

Shopify stores in the four countries

21%

run Klaviyo for email

19%

show reviews from Judge.me

39%

offer Klarna at checkout

By category

Share of stores running at least one app in the category, and the vendors used most. Pick a country to see its own leaders.

66,503 stores, 58,383 with at least one detected app or tool.

Payments and checkout

68%
  1. Apple Pay57%
  2. Google Pay54%
  3. Klarna39%
  4. PayPal Express Checkout33%
  5. Afterpay1.4%
  6. Sezzle1.1%

Ad pixels

48%
  1. Google Ads Pixel41%
  2. Google Adsense38%
  3. Facebook Pixel23%
  4. TikTok Pixel12%
  5. Pinterest Pixel11%
  6. Bing Ads3.0%

Page builders and video

37%
  1. YouTube Player27%
  2. Vimeo20%
  3. PageFly Landing Page Builder5.8%
  4. Section Store2.2%
  5. GemPages Landing Page Builder2.0%
  6. EComposer Landing Page Builder1.5%

Reviews and UGC

33%
  1. Judge.me19%
  2. Trustpilot10%
  3. Vitals2.0%
  4. Stamped0.9%
  5. AfterShip Product Reviews0.8%
  6. Debutify Product Reviews & QA0.8%

Email and SMS marketing

32%
  1. Klaviyo21%
  2. Mailchimp5.8%
  3. Brevo PushOwl2.8%
  4. Omnisend2.1%
  5. SendWILL Popup Email Marketing1.7%
  6. Connectif0.9%

Analytics and attribution

31%
  1. Google Tag Manager21%
  2. Microsoft Clarity7.2%
  3. Google Analytics5.2%
  4. Google Analytics 43.7%
  5. Triple Whale2.8%
  6. Reaktion2.7%

Bundles and upsells

21%
  1. Kaching Bundles App & Upsells4.3%
  2. Upsell & Cross Sell2.2%
  3. Bundler2.2%
  4. Frequently Bought Together CBB2.0%
  5. Amp Slide Cart Upsell Drawer1.5%
  6. Revy Unlimited UpSell Offers1.4%

Cookie consent and GDPR

20%
  1. Pandectes GDPR Compliance3.5%
  2. Consentmo GDPR Compliance3.5%
  3. Cookiebot2.3%
  4. Cookieinformation.com1.8%
  5. Revoq1.7%
  6. Nova1.6%

Social feeds

14%
  1. Instafeed10%
  2. GSC Instagram Feed0.7%
  3. Instafeed.js0.5%
  4. Socialwidget0.4%
  5. Tolstoy0.3%
  6. Instafeed+Story Instagram Feed0.3%

Translation and currency

14%
  1. Transcy2.5%
  2. T Lab1.9%
  3. BUCKS Currency Converter PRO++1.5%
  4. Weglot1.4%
  5. Glopal1.3%
  6. Orbe Geolocation1.2%

Product options and size guides

13%
  1. Optionize Product Options1.6%
  2. Kiwi Size Chart & Recommender1.3%
  3. GLO Color Swatch Variant Image1.1%
  4. Easify Custom Product Options0.9%
  5. Globo Product Options0.8%
  6. Customily0.8%

Customer support and chat

9.8%
  1. Gorgias1.7%
  2. Powerful Contact Form Builder1.3%
  3. Zendesk1.3%
  4. Tidio0.9%
  5. Hulk Contact Form Builder0.9%
  6. Tawk0.3%

Pop-ups and forms

9.5%
  1. Hextom1.7%
  2. Pop Convert1.0%
  3. Privy0.6%
  4. Essential Announcement Bar0.6%
  5. Attrac Popup0.4%
  6. Typeform0.4%

SEO and speed

9.3%
  1. Avada AI SEO Image Optimizer1.8%
  2. Tiny SEO Speed Image Optimizer1.3%
  3. Sherpas1.2%
  4. Booster Page Speed Optimizer1.1%
  5. SEOWILL1.1%
  6. 404/301 SC Easy URL Redirects0.7%

Fraud and trust

7.1%
  1. reCAPTCHA2.3%
  2. Conversion Bear Trust Badges1.2%
  3. Essential Trust Badges & Icons0.6%
  4. Blockify Fraud Filter0.6%
  5. SEOWILL0.4%
  6. BM0.2%

Wishlists and restock alerts

7.0%
  1. Swym2.2%
  2. Notify! Back in Stock|PreOrder1.0%
  3. Restock & Back In Stock Alerts1.0%
  4. Swish (Wishlist King)0.9%
  5. Yanet0.7%
  6. Back In Stock0.7%

Order tracking

6.9%
  1. 17TRACK Order Tracking2.5%
  2. ParcelPanel2.4%
  3. ParcelWILL Order Tracking2.4%
  4. Track123 Order Tracking1.0%
  5. Synctrack PayPal Tracking Sync0.6%
  6. TrackPanda0.4%

Search and filters

6.8%
  1. Boost1.0%
  2. Smart Product Filter & Search1.0%
  3. Rebuy Personalization Engine0.8%
  4. Clerk.io0.6%
  5. Searchanise0.5%
  6. Hello Retail0.4%

Discounts and countdowns

6.8%
  1. Essential Countdown Timer Bar1.2%
  2. Discount Ninja Promo Engine1.0%
  3. GSC Countdown Timer Bar0.7%
  4. Discounted Pricing & Sales0.6%
  5. Discounty0.6%
  6. Heartcoding Sales & Discounts0.5%

Print on demand

6.8%
  1. Printful3.3%
  2. Gelato2.6%
  3. Printify1.2%
  4. Creator Studio Print on Demand0.2%
  5. AOP+ Easy Print on Demand0.2%
  6. Spreadconnect0.1%

Pre-orders

6.1%
  1. PreOrder Globo2.0%
  2. Preorder1.4%
  3. Amp1.1%
  4. Preorder Now Presale Timesact0.5%
  5. Essent Preorder Back in Stock0.5%
  6. PreOrder Now Backorder WOD0.3%

Subscriptions

4.4%
  1. ReCharge1.7%
  2. Seal Subscriptions1.0%
  3. Appstle Subscriptions0.9%
  4. Recurpay0.4%
  5. Kaching Subscriptions0.2%
  6. Subi Subscriptions0.1%

Fulfilment and dropshipping

3.6%
  1. DSers1.1%
  2. CJdropshipping0.8%
  3. Oberlo0.2%
  4. BigBuy0.2%
  5. Auto DS0.2%
  6. Bestfulfill DTC Fulfillment0.1%

Marketplaces and product feeds

3.2%
  1. Simprosys Google Shopping Feed1.5%
  2. Multifeed Google Shopping Feed0.8%
  3. Mirakl0.3%
  4. Buy Button channel0.2%
  5. Mulwi0.2%
  6. MetaShop0.1%

Shipping and delivery

3.1%
  1. Bird Pickup Delivery Date0.6%
  2. Seel Worry‑Free Purchase0.4%
  3. C‑EDD0.2%
  4. Essent Estimated Delivery Date0.2%
  5. Zapiet0.1%
  6. Pickup Delivery Date Pickeasy0.1%

Wholesale and B2B

3.1%
  1. SparkLayer0.5%
  2. Faire0.4%
  3. BSS B2B Wholesale Pricing0.4%
  4. B2B Login/Lock & Hide Price0.4%
  5. SA Request a Quote0.2%
  6. Sami B2B Wholesale Pricing0.2%

Inventory and order rules

2.4%
  1. Minmaxify Order Limits0.4%
  2. Codify0.2%
  3. Exemptify0.2%
  4. Kark0.1%
  5. OrderEditing.com0.1%
  6. Ablestar Bulk Product Editor0.1%

Customer accounts and login

1.4%
  1. Locksmith0.8%
  2. Helium Customer Fields0.2%
  3. Vipps MobilePay Login0.2%
  4. Salesforce0.1%
  5. Hub Customer Accounts0.1%
  6. Custlo0.0%

Returns and exchanges

0.8%
  1. ReturnGO Returns & Exchanges0.1%
  2. AfterShip Returns & Exchanges0.1%
  3. Aftership Return Center0.1%
  4. ParcelWILL Returns & Exchanges0.1%
  5. Zon Returns and Exchanges ‑B2B0.1%
  6. Loop Returns0.1%

Gift cards and gift wrap

0.7%
  1. Wrapped0.2%
  2. Rise Gift Cards & Store Credit0.1%
  3. Gift Card Hero0.1%
  4. Wrapin0.1%
  5. Gift Reggie0.1%
  6. Vify0.0%

Loyalty and rewards

0.6%
  1. AiT Loyalty0.1%
  2. Appstle Memberships0.1%
  3. Essent Loyalty Program Rewards0.1%
  4. Froonze VIP Loyalty & Wishlist0.1%
  5. Voyado0.1%
  6. Diller Loyalty0.0%

Donations and sustainability

0.4%
  1. GoodAPI0.1%
  2. One Tree Planted at Checkout0.0%
  3. Plant Trees with Ecologi0.0%
  4. Offset Earth0.0%
  5. Tree‑Nation0.0%
  6. CleanHub0.0%

Accessibility

0.2%
  1. Accessibly0.1%
  2. accessiBe0.1%
  3. Ez Accessibility Widget0.0%
  4. UserWay Website Accessibility0.0%
  5. Accessibility Assistant0.0%

Country by country

The same categories side by side. The highest share in each row is marked.

CategorySwedenDenmarkNorwayFinland
Payments and checkout74%65%63%63%
Ad pixels45%53%44%49%
Page builders and video34%44%33%36%
Reviews and UGC34%36%26%30%
Email and SMS marketing26%44%27%28%
Analytics and attribution27%40%24%27%
Bundles and upsells23%23%16%17%
Cookie consent and GDPR15%31%12%20%
Social feeds12%18%11%13%
Translation and currency14%15%10%13%
Product options and size guides13%14%12%14%
Customer support and chat8.3%13%8.0%10%
Pop-ups and forms8.6%11%8.3%9.4%
SEO and speed8.3%11%8.6%9.7%
Fraud and trust7.1%7.7%6.0%7.0%
Wishlists and restock alerts5.7%9.5%6.4%6.1%
Order tracking11%3.4%4.4%4.8%
Search and filters5.4%9.6%5.5%6.5%
Discounts and countdowns5.7%8.3%6.3%7.5%
Print on demand7.9%3.9%8.1%8.2%
Pre-orders5.3%7.0%6.7%6.2%
Subscriptions4.5%5.0%3.8%3.4%
Fulfilment and dropshipping4.7%1.6%3.9%4.2%
Marketplaces and product feeds3.6%3.2%2.7%2.6%
Shipping and delivery3.7%3.0%2.3%3.1%
Wholesale and B2B2.9%3.5%2.6%3.7%
Inventory and order rules1.8%2.9%1.7%4.1%
Customer accounts and login1.0%1.5%1.8%1.7%
Returns and exchanges0.9%0.8%0.7%0.8%
Gift cards and gift wrap0.5%1.2%0.5%0.7%
Loyalty and rewards0.5%0.8%0.8%0.5%
Donations and sustainability0.3%0.5%0.4%0.3%
Accessibility0.2%0.3%0.1%0.2%

How we counted

  • Every Shopify store with a country of Sweden, Denmark, Norway or Finland in our store index: Sweden 26,129, Denmark 20,174, Norway 11,937, Finland 8,263.
  • Apps come from public technology data plus our own scan of each store's homepage. Detection misses some installs, so read every share as a floor.
  • One vendor can have several listings (a website script and an App Store app). They are counted once per store.
  • Shopify's built-in features (Shop Pay, Shopify Inbox, Shopify Forms and the like) are left out, since they are on by default and say little about what a store chose.
  • Referral, affiliate and ambassador apps are left out of the vendor rankings. We build one, so we do not rank our own category.
  • A vendor needs at least 10 stores in a country to be ranked there.
The Nordic Shopify stack: apps used by 66,000 stores | AmbassadorFlow